The 2025 AI Business Challenge

The Vision: Building a Fully AI Business in 2025

Most of us use automation every day. Sometimes it’s super obvious (like scripts we wrote ourselves), sometimes it’s baked deep into a software product we use.

But what if you could set up a business that literally ran itself?

Like 100% AI’s work & I get paid.

Would it have avatar-filled board meetings? What industry would accept dealing with AI agents instead of human ones?

This newsletter will document my journey to building a 100% AI ran, profitable, business in 2025

This newsletter will document my journey to building a 100% AI ran, profitable business in 2025:

  • Deciding on a product & market open to an AI adding value
  • Splitting out all of the tasks a business does to earn profit
  • Exploring existing AI agent options
  • Developing my own AI agents
  • Designing systems to connect a swarm of AI agents
  • Stacking up the agents and letting them free into the market
  • (Probably) Picking up the pieces and iterating my AI business

Watch me sweat as I try to get a swarm of AI to consistently add enough value to humans to produce a profit 😅.

Why Undergo this Challenge?

Who wouldn’t want a screaming swarm of AI minions making money while you sleep? But seriously, I’m taking this challenge on because:

  1. As a Software Entrepreneur I’ve always built things. AI has already revolutionised aspects of my making, and so it’s exciting to see how far I can take it
  2. I’ve been riding the AI wave all last year; it’s time to try and ride the crest
  3. Curiosity. Business is in my blood, but along the way I’ve learned philosophy, art, and other aspects of what makes ‘work’ great or awful. As we slide into a new way of ‘working’ I want to see what it could be at its best
  4. Cash. Obviously

Who am I to do this?

My name is Woody, I’m a multi-exit founder who’s been writing software and selling it for 15 years or so. Tech is my first love, business my second.

AI is attracting so much engineering talent it’s mind-blowing.

But I put myself firmly on the indie hacker end of the spectrum. I like to invent systems, hybridise business models, and make cool stuff.

My alternative, human-first, hacker way of doing things might bring an interesting voice to the ‘AI work’ discussion.

If you care about credentials:

  • $1.5m+ WordPress and Software products sold
  • 15+y building products as solo, founder, lead engineer
  • 5+ Successful Joint Ventures
  • Exit to Automattic
  • Maker hacker through and through (my projects)

So join the list and LFG.

The Challenge: 100% Automation

This challenge starts today as I write this on Friday, 17th Jan.

I will do everything I can this year to build a 100% AI business:

  • Initial setup, swarm design, agent facilitation etc. by me
  • Once ‘stood up’, the business needs to operate without human interaction
  • It needs to make a profit
  • It needs to sustain this indefinitely
  • It needs to add genuine value and do no harm

… now in theory this is a sweet pipe dream of an idea.

But in reality I know enough about business to know that this is a horrible idea.

What happens when the market changes?

What happens when competitors attack the brand?

What happens when your human owner forgets to add credits and goes to the Bahamas for a month?

Will the AI lose their sh*t? Will I? Let's see what happens when I make a 100% ai business in 2025

… it’s a tall order to get a bunch of tools to interact over the long haul.

But that’s what makes this such an interesting challenge.

I don’t know if I can make it.

But I’m going to try.

The Community: Join the 2025 AI Business Movement

This won’t be an easy task, but we’re going to learn so much in the process. I’d love for you to join me on this journey.

  • Let’s learn together: What can be automated easily? Which AI agent’s actually make money?
  • Please participate! Help me reach this ridiculous goal, even if it’s just by reading my furious notes about how the whole thing exploded.
  • I’ll be sharing everything. So if you’re an entrepreneur, or you want to ride the AI wave, this is for you.

I’ve never done a challenge like this, but I hope you’ll ride-along.

Cheers to the community of ProfitSwarm, one step closer to a fully AI business

Thanks for reading

Woody